The Moose Knuckles Fall 2020 campaign “Bring the Heat” not only speaks to our weather resistant outerwear, but also highlights individuals who are inspiring and motivating others.
By definition, heat is the state of having or generating a high degree of warmth, the condition or quality of being hot, or the process of making something hot or warm. Concurrently, it means to excite emotionally or to become intense. That duality struck a chord with the Canadian outerwear brand, as an avenue to both champion their product’s utility and reinvigorate a global audience.
“We’re inspired by the fearless community of creators who’ve kept pursuing their passions despite the many barriers that stand in their way,” said Dominique Lagleva, Global Marketing Director.
Resplendent colors melt together, forming a thermographic map-like filter that will dress the campaign’s key visuals. As the rollout continues, brand collaborators and creatives across the globe will be encouraged to join in, creating content and sharing personal interpretations and narratives on what “bringing the heat” means to them.
Moose Knuckles recruited a crew of heat makers to bolster the campaign’s incalescence. Kehlani takes center stage in looks meticulously crafted by Kyle Luu, while Sandy Kim captures all the action.
Initially, the campaign will serve as the debut of the Power Puff collection, a line of contemporary reinterpretations of the puffer silhouette, complete with premium goose down and a host of other functional elements guaranteed to keep you warm and dry. Uniques, the brand’s more adventurous puffer line, Wool, Cloud, and Shearling products will also be featured as the season progresses.