The Tatras Fall 2020 campaign entitled “Chasing Light” with the aim of expressing a sense of hope and light despite the difficulties we all are facing and the unpredicted situation.

The purpose of this title is “naturalness” meaning being natural, in nature.  The concept originated from the origin of Tatras, the Tatra mountains. The purpose of this shoot is to take back something to its origin, which is nature.

Each piece of the Fall 2020 collection belongs to a different kind of light: “vivid”, “radiant”, “peaceful”, “luminous”, “oblivion” and “dusk.” Let yourself be enlightened by different lights, like a little good sign for a brighter future and a way to lighten the present too.