Photographed in an Italian villa steeped in natural sunlight, the La Perla Fall 2020 ad campaign encapsulates an essence of intimacy, natural freedom and empowered femininity. The series of images capture candid moments of a La Perla woman in and around her home.

The new season fuses La Perla’s 65 years of renowned Italian craftsmanship with a modern approach to femininity and romance. Creative Director Alessandra Bertuzzi found inspiration from the 60’s and 70’s, a time in history which celebrated free artistic movement and cultural revolution that embraced romance and creativity. Fall 2020 celebrates this era of joy and optimism, when women began to express a sense of freedom and liberation around their body and image.

Innovatively designed to complement, not constrict, the female form Maison Contouring offers a sculpting body shaping effect, which creates a smooth seductive silhouette Made from three different levels of tulle and featuring a bralette option with removable pads, the capsule offers contouring as opposed to compression. The collection comes in a range of 13 styles and offers shades of black and sand.

Imagine brings a youthful and sportier edge to FW20. La Perla’s logo is beautifully embroidered onto more casual laidback modal and silk mix styles, which take shape in a monochrome colour palette.