From October 5th until November 2nd, 2020, the Prada 2020 Re-Nylon collection will be offered in an immersive and absolute pop-up store, at Holt Renfrew Vancouver.
Debuted in 2019 with a capsule bag collection, Prada Re-Nylon is a groundbreaking evolution of the brand’s most recognizable signifier, nylon – an emblem of Prada’s distinct viewpoint on modern luxury. The line is an expansion of ideas, a broadening of scope and a re-commitment to responsible retail and sustainable business practices.
Prada Re-Nylon is entirely crafted from a regenerated nylon created through the recycling and purification of plastic collected from oceans, fishing nets, landfills and textile fiber waste globally. The spectrum of Prada Re-Nylon expands for 2020, offering ready-to-wear, footwear and accessories for men and women.
The pop up space features short movies produced by National Geographic, displayed in sync on scenographic multiscreen large-scale arches. All surfaces are covered with video wallpaper, evoking the sustainability principles of the project with macro animations of natural elements as well as the Re-Nylon industrial process. The video content is entirely black and white: the total absence of color in the set up recalls the origins of the modern Prada Nylon DNA.
The Re-Nylon collection at Holt Renfrew Vancouver offers classic Prada accessories shapes, as well as full men’s and women’s ready-to-wear collection, all realized in black regenerated nylon.