DICE KAYEK SPRING 2021 RTW COLLECTION FILM

DICE KAYEK SPRING 2021 RTW COLLECTION FILM

This season, the power of youth, echoes of joy that knows no bounds as Dice Kayek invites us to dream of a brighter tomorrow.

October 7, 2020

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For the Dice Kayek Spring 2021 RTW collection, brilliant colors and effervescent silhouettes is staged against a once magnificent school for girls in Istanbul, captured in a short film by pioneering filmmaker Marie Schuller.

Perched on the heights of Istanbul’s Eastern banks sits a marble mansion in decay, a relic of glory days past, brimming with memories of the women that have occupied its halls. We are taken on a journey, through sculpted columns and cracked pastel walls, into a hypnotizing realm where the pursuit of optimism can fuel miraculous power. We follow three girls as they careen through a game of hide-and-seek dressed in gleaming silks, whimsical bows adorning playful dresses and separates, prints depicting a treasure trove of toys; collectively deepening the potential of their dream-world.

An illuminating initiative after many months of darkness, Dice Kayek conceptualized the film and collection around a longing for the passed day-to-day, how impactful the frivolous act of play can feel in times of loneliness. In a seemingly naïve game of make-believe, we fantasize about being together again, synchronously diving into our imaginations, isolated in reality but united in spirit.

Marie Schuller collaborated with a team of Turkish talents to bring the film to life, taking the lead together in establishing a new visual interpretation of Fashion Weeks to come. For the first time, Dice Kayek merges its Pink and Black labels to create a complete and adaptable collection, comprised of signature shapes and new styles, in keeping with the demands of its growing audience.

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