The Balmain Spring show pays tribute to the French Maison's amazing 75-year legacy.

October 6, 2020

For the Balmain Spring 2021 RTW collection, Creative Director Olivier Rousteing updated and re-introduced Monsieur Balmain’s PB pattern, which was inspired by his fascination with the intricate labyrinths of French Renaissance gardens. Balmain’s archives are filled with designs from the early ‘70s covered with variations of that motif. Updating those designs and aligning them with my own love for strong black-and-white graphics seemed particularly right for this moment.

Rousteing was inspired by our new work-from-home lifestyles. Don’t expect anything too relaxed though – comfort for Balmain is one of its signature sharp-shouldered jackets with a pair of cycling shorts or oversized striped tanks worn with a shirt.

The label decided to stage a catwalk show because the team believes that fashion is consumed best live and that shared experiences are more important than ever. Ultimately, this was a show about optimism, which manifested itself through bold pops of colour, a diverse and inclusive model line-up and looks festooned in Swarovski crystals. For Rousteing, the collection’s positive theme is one tat holds personal significance.

“Perhaps my optimism is a reflection of my own personal history—after all, it was not too long ago that someone like me was never meant to end up in the position that I occupy today,” he said of his own background growing up as a mixed-race gay orphan. “Change happens. Advancements may require determined engagement, but progress is always possible.”


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