Burberry's latest campaign is a celebration of our heritage of exploration, shot against the breathtaking beauty of the natural landscape.

September 29, 2020

The Burberry Fall 2020 ad campaign reimagines the spirit of discovery and exploring the outside world and journey into the unknown, with a modern-day play upon escapism and reimagining past memories while defining future ones.

“This campaign is all about memories and reflections. The collection was inspired by escape and freedom. Recently, I have really reflected upon my memories and of being at one with nature again – a dreamlike journey of another time, another place. Set in an ambiguous location, you could be anywhere – like in a dream you have the freedom to make your journey what you want,” said Riccardo Tisci, Chief Creative. Officer. “You can draw from old, familiar memories and also adventure to discover new, exciting ones. With the mirroring of the truck you get this sense of reflections through the contrasting elements of the truck’s raw, powerful energy with the peaceful beauty of the surrounding nature – a tension of modernity.”

The Burberry Fall 2020 ad campaign film is set against the soundtrack of ‘Four Movements for Two Pianos’ composed by Philip Glass and played by renowned pianists Katia and Marielle Labèque, who also performed the piece live at the Burberry Autumn/Winter 2020 runway show in February 2020.

The inimitable cast includes models Mariacarla Boscono, Sora Choi, Maty Fall, Ben Gibson, Tara Halliwell, Izaak Theo and Mona Tougaard. All brought together by their individuality and self-expression.


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