The Agent Provocateur Fall 2020 campaign features five real women at the top of their game, each defying stereotypes in their own style. Five vignettes confirm Agent Provocateur is in a class of its own, showcasing iconic lingerie with provocative attitude.

Shot by acclaimed British photographer Charlotte Wales, the campaign is a metaphor for fearless, contemporary, femininity, in all its unconventional glory.

“We wanted to hero the Agent Provocateur in every woman – all women have AP in them – it brings out their fierce femininity, and we certainly found it in these five incredible women. Each of them are individually outstanding in their chosen fields.” Sarah Shotton, Creative Director

Agent Provocateur is for the strong, sensual, independent-minded women everywhere, doing it for themselves, playing every role, however they want.