The new Valentino Voce Viva fragrance welcomes a spirit of freedom and difference, ideals shared by both Lady Gaga and Pierpaolo Piccioli and is an ode to Valentino’s multi-faceted femininity.

“The extraordinary participation of Lady Gaga makes the campaign a celebration of equality, a homage to the No Boundaries generation,” said designer Pierpaolo Piccioli.

Perfumers Honorine Blanc and Amandine Clerc Marie were called upon to create the floral woody scent of Valentino Voce Viva. A color note includes a colorful and sparkling opening of Italian bergamot, softened by sweet and juicy mandarin. A couture note features an opulent bouquet of orange blossom absolute and golden gardenia accord and a cool note is an unexpected crystal moss brings a modern intensity to the base, becoming wholly addictive by the addition of enveloping vanilla infusion.

“I wanted a timeless yet unexpected fragrance to create a new emotion in the wake of my dresses,” said Piccioli.

The bottle embodies the values of the Maison and Voce Viva femininity. A sleek block of glass refracts the light passing through its golden-hued scent, allowing a V of light to emerge. Square and notched on the sides, it fits perfectly in the hand. The emblematic Valentino rockstud highlights the cap and collar, portraying a modern, edgy personality. A vibrant red signs off this iconic Valentino bottle.

Red has always been the iconic color of the house, but as Pierpaolo Piccioli says, “to give a new perspective is a good challenge”. For him, red is not only powerful but a romantic and personal color.