YVES SAINT LAURENT BEAUTY Y FRAGRANCE FILM STARRING LENNY KRAVITZ
YSL Beauty family welcomes musician and rock star Lenny Kravitz as the new face for Y - a feel-cool fragrance.
September 11, 2020
Lenny Kravtz is the new face of the Yves Saint Laurent Beauty Y fragrance and is the very embodiment of Y’s values. Determined, brainy, bold, and charismatic, Lenny Kravitz is always pushing back boundaries.
“Man, musician, cultural icon. There are not many people cooler than Lenny Kravitz. He’s a natural showman, a fashion icon, a design guru, and a genuine rock star. He oozes style and charisma and is the perfect choice to be the new face of Y,” said Anton Corbijn, director of the new Y campaign.
As cool and hot as its new ambassador Lenny Kravitz, “Y Eau de Parfum” is a striking new take on the most iconic masculine fragrance family, the fougère, composed by a true rock star among noses, Master Perfumer Dominique Ropion. Ropion’s composition blends a classic accord with a contemporary vibe.
To shake up this Yconic core, Dominique Ropion introduces the rock’n’roll vibe of high contrast “black & white” accords. In a bold move for a masculine composition, Dominique Ropion boosts the cool lavender-geranium combo with the crisp, fresh-ironed shirt scent of aldehydes, illuminated by a cool-hot flash of lemony ginger.
Introduced in the top notes by elemi – a resin with pine, lemon and incense facets –, the mysterious, mineral accents of olibanum their dark signature to Y Eau de Parfum. Underscored by the deep bass thrum of smoky vetiver, a sensuous woody ambery base amps up the scent’s powerful radiance.
Yves Saint Laurent Beauty Y fragrance is a clean and fresh, yet warm and powerful, a contemporary classic, for a long-lasting trail infused with confidence and adrenaline.