BYREDO DEBUT MAKEUP LINE
Byredo's six-product launch tosses out convention and re-conceptualizes cosmetics.
September 11, 2020
Founder and Creative Director Ben Gorham and innovative makeup artist Isamaya Ffrench imbued that spirit into Byredo‘s first foray into cosmetics.
“You absolutely get bored of a product over a year, but it’s a testament to say I’ve been working on this for ages—it’s a product that still doesn’t exist on any makeup counter—and I’m even more excited,” Ffrench says of the new drop. Ahead, a breakdown of the genre-bending products.
Enter Byredo’s inaugural line, which includes 16 multi-use color sticks, 15 lipsticks, lip balm, mascara, black liquid eyeliner, and three eye shadow palettes. The duo bucked commercial conventions in favor of ethical ingredients, easy application, and inclusive mentality—all genders and identities welcome. And it’s housed in packaging you’ll be proud to display on your vanity.
Beginning next month, Byredo’s makeup line will be available online and in stores, including London, New York, Los Angeles, Paris, Stockholm, Singapore, Dubai, Seoul, and Taiwan. The product will also be available via select partners in the USA, UK, France, Sweden, Hong Kong, Korea, the Middle East, and Japan.