For the relaunch of the Pasha de Cartier watch, Cartier brings together a community of unique personalities who are changing the codes of success by forging new, unique and diverse paths of creativity. Five talents who have cultivated their own uniqueness: Maisie Williams, Rami Malek, Troye Sivan, Willow Smith and Jackson Wang.

The Pasha campaign was shot in New York, on Long Island, in front of the lens of fashion photographer Craig McDean. Framing, tight shots and travelling shots create strong and graphic images.

The new Pasha de Cartier watch is sophisticated in terms of watchmaking functions and design details developed at the Cartier Manufacture in La Chaux-de-Fonds. A square inside a circle, clous de Paris, Arabic numerals, a chained crown: the codes of the Pasha watch amplify its presence, originality and singularity.

The power of the Pasha de Cartier, a cult watch since 1985, caught the eye of the generations’ opinion leaders. Initially adopted by men, then immediately appropriated by women for the power it exudes. A standout watch that loves light, assumes its excesses and asserts its strength of character.