The new Colonia by Acqua di Parma welcomes the future with a gift of nature.

September 7, 2020

The Acqua di Parma Colonia Futura fragrance is the new addition to the colonie family with a genuine emblem of the sustainability manifesto of the historic Italian Maison.

Colonia Futura is the contemporary expression of this drive towards the preservation and promotion of the natural and cultural resources that has existed since the Maison’s beginnings, and that has become an ethical, transparent and sustainable approach.

This fragrance is firmly rooted to the heart of the Maison, to its original universe – the planet of the colonie. In fact, Colonia Futura follows the tradition of Colonia, an iconic fragrance of the Maison, in the olfactory signature and in the quality of its Frutti d’Oro, but projects it into the future, in the knowledge that sustainability is the necessary condition for evolution.

The bright sparkling tones of Bergamot from Calabria, the roundness of Clary Sage and the freshness of Lavender are the key essences of the Acqua di Parma Colonia Futura. These olfactory notes are skilfully blended and dosed in a composition highlighting the bright richness of Italian sun-filled landscapes, which has always been the trademark of Colonia.

The packaging, designed in accordance with an environmentally-friendly format, is also sustainable. Among the packaging innovations there is the recycled and recyclable plastic cap, replacing the iconic bakelite one.

Past, present and future are dimensions of time that exist only alongside each other so that the new fragrance is Acqua di Parma’s way of facing the future with a gift directly from nature.


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