JIMMY CHOO FALL 2020 AD CAMPAIGN FEATURING DAISY EDGAR-JONES
Jimmy Choo unveils their Fall campaign featuring the breakthrough British actor, Daisy Edgar-Jones.
September 4, 2020
Daisy Edgar-Jones captured the hearts of many playing the leading role of Marianne in the critically acclaimed TV drama ‘Normal People’ that has charmed audiences across the world and now stars in the Jimmy Choo Fall 2020 ad campaign. Her screen presence and effortless ease with fashion made her the obvious choice for this season’s off-duty glamour inspired Autumn Winter 2020 collection.
“I am so delighted to be working with Jimmy Choo on this campaign. This is the first time I have worked on a commercial shoot, and it was a completely new and exciting experience for me. I loved finding a character through the shoes and accessories, it reinforced to me how transformative accessories, especially shoes, can be when playing a role – I also love how the collection includes off duty styles as well as glamorous heels,” said Daisy Edgar-Jones.
The Jimmy Choo Fall 2020 ad campaign sees the continuation of the “In My Choos” content series that celebrates women who dare to stand out. The striking images that tell the story of Daisy as muse of the season brought to life with a video interview and short film vignettes. Shot by the London based American photographer Dan Martensen who intuitively captures Edgar-Jones’ confident and alluring spirit. With a maturity that belies her years, Edgar-Jones effortlessly moves between playful, glamorous and beguiling capturing the very essence of the Jimmy Choo woman and giving an insight into the girl everyone wants to know more about.
Shot on location at the London landmark hotel, Chiltern Firehouse, Martensen’s assertive images celebrate modern luxury against the elevated bohemia of London’s Bloomsbury. Video captured using a 16mm bolex camera lends an intimate reportage finish.