A vision of beauty and feminine power inspired by the Burberry animal kingdom, Bella Hadid emerges in a raw, industrial space – a contrast of reality and fantasy for the Burberry Pocket Bag campaign film. In a black catsuit, her silhouette mirrors the movements of a panther, whose presence evokes a wild spirit.
Alongside Inez and Vinoodh, Riccardo Tisci worked with a team of iconic creative talent to capture the spirit of the campaign, including stylist Katy England, make-up artist Isamaya Ffrench and hair stylist Christiaan Houtenbos.
Founder Thomas Burberry chose to present his company with an emblem of a knight on a horse – and for his family crest, a unicorn. Since joining the house, Chief Creative Officer Riccardo Tisci has reimagined this symbolism by elevating animals to sculptural works of art.
For the campaign, Bella’s architectural poses and feline femininity embody a bold animal instinct.