Starring Jennifer Lopez and two other generations–her mother Guadalupe “Lupe”, and children Max and Emme, the Coach Fall 2020 campaign is a story about family.

“Coach has given me an opportunity to reflect on three generations of love and appreciate the blessings that I have,” Lopez said. “In a year like this year, where there is so much chaos, so much change and uncertainty just happening all around us, family is all about having a constant source of love and light for each other. I have never felt so close to my family or so dependent and needing them as I have during this time in my life.”

Dressed in cozy-looking sweaters and jackets, they each go around the table asking “this or that” questions.

In the Coach Fall 2020 campaign images, Lopez wears a monochromatic mustard ensemble with a statement patchwork shearling jacket and neutral accessories, styled with a yellow leather midi skirt with a coordinating fitted sweater, paired with a bold pierced shearling blouson. It is crafted from 100% shearling with a beige base hue and brown, tan, kelp green and salmon-colored detailing.