Creative Director Gherardo Felloni chooses Lily McMenamy, a multi-talented and multifaceted actress, model and mime artist, as his muse for the Roger Vivier Fall 2020 campaign featuring the new Viv’ Rangers.
The collaboration explores a return to nature, life in the countryside and rediscovering the value of simple things. McMenamy is the epitome of fluidity and elegance as she welcomes nature’s warm embrace in this new series, imagined by Felloni, where nature brings out the lightness of youth. “Naked Soul” takes us back to nature and the simple life in the countryside, in a natural context, where contact with nature, and our inner self, become the protagonist during a period where human interaction is diminished. The desire for freedom and to enjoy wide open spaces becomes a reality.
Highlighted in this campaign is the new Viv’ Rangers, created by Felloni for Fall 2020. He interprets combat boots using the codes of the Maison with the Viv’ Rangers boots, which feature an oversized buckle, either in metal or covered in crystals. The boots come in a range of styles, including classic Chelsea boots and a lace-up style with a chunky, high heel. Launching this season, rain boots get a distinct Vivier touch, with the Tempette Viv’. This pair is perfect for the outdoors, with its water-resistant material. The Tempette Viv’ comes with a low, chunky heel and the signature crystal buckle.