With travel propelling the brand forward, the MCM Hypertechnoreality Fall 2020 collection gets personal and challenges the kind of adventurer you are.
Take risks by challenging your existing wardrobe with a harmony of clean-cut tailoring, deconstructed sportswear, and functional innovation. Travel in the brand’s heritage, movement in their DNA. Adventure is as much a state of mind as it is a physical journey.
In Hypertechnoreality 2020, we follow a clan of four individuals interchanging between realms on and offline, moving through virtual destinations and the spaces in between. No longer confined to an avatar, they have become creators of a new world, a new reality.