Bella Hadid channels 1970s jet-setting for the Michael Michael Kors Fall 2020 ad campaign. In front of the lens of Mikael Jansson, the supermodel is joined by Luke Maehlmann and Kendall Harrison.

The new Michael Michael Kors campaign imbues the brand’s jet set roots with a sense of edgy rock ‘n’ roll glamour. Imagining Bella Hadid as the ultimate in 70s bohemian-chic, the campaign follows the star with her groupies closely in tow throughout a series of classic rock star vignettes. Through Jansson’s lens, the headliner is seen exiting a concert venue, much to the delight of her fan club, and lounging with bandmates on the road, all the while embodying effortless cool. Bella is spotted throughout her travels carrying chic variants of iconic Michael Michael Kors handbags, including the quilted SoHo, trendy patchwork Carmen, and studded Mercer Gallery.

“The campaign channels the ultimate in rock star glamour,” says Michael Kors. “The laid-back cool, the attitude and the star power.”

Michael Michael Kors Fall 2020 ready-to-wear plays up the drama with paisley motifs and florals paired with lavish faux fur, suede and denim. Equal parts carefree and chic, the styling conveys the free-spirited attitude of the season. When it comes to accessories, the campaign spotlights this season’s casual glamour with oversized statement sunglasses, suede boots and luxe handbags in fresh fabrications like patchwork and patent leather.