The space is designed as such to cater to various Design Miami events and Art Basel, specifically, allowing Abloh to host art and music activities, runway shows, and more.

August 19, 2020

The Off-White flagship store in Miami’s Design District is characterized by its versatile layout, with the shop acting as a fulfillment center and multipurpose event space.

Samir Bantal, the director of architecture firm OMA’s research arm AMO, and Virgil Abloh, rethought about how physical shops should function when creating this space.

“We’re niche entities, AMO, Off-White, Samir and myself, so we’re able to sort of wear our heart on our sleeve or our brain on our sleeve,” Abloh said when speaking to Dezeen. “The first slide that Samir sent for the development was like, is shopping relevant?”

To ensure the space can be easily transformed, it has been outfitted with minimal furnishings, including storage for Off-White™ goods that are for sale. The wall on the ground floor can then be pushed back to create extra space when necessary. The inside of the store adheres to an industrial theme, with its concrete floors and walls lined with metal. According to Dezeen, Off-White™ apparel will be showcased on stainless steel shelving or black marquina and white Carrara marble rails, while all furniture is placed on wheels or is collapsible for ease of movement.

The Off-White flagship store in Miami is the first Off-White™ location to have facade. Residing above the moveable wall is the word “Shop” with a red cross in front, a reference to the overall concept of the space.

“This is the first Off-White™ store to have a facade you know, that street level so the expression, the signage, you know, as the words Shop is a shop, but then has like, an X through the middle, and it’s very, like monolithic,” said Abloh. He added, “The face of the concept is expressed on the facade.”

The flagship is located at 127 NE 41 Street.


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