British Actress Lucy Boynton is the face of the new Chloé Signature fragrance and embodies the iconic Eau de Parfum and a new Eau de toilette, Rose Tangerine.

“I’m deeply inspired by what the Chloé team has created, what they stand for and what they represent as a brand,” says Ms. Boynton, who has also shown her support for the Girls Forward initiative between Chloé and UNICEF.

As the new muse, Boynton joins the likes of Haley Bennett, Clémence Poesy and Chloë Sevigny – each woman giving fresh expression to the free-spirited femininity at the heart of the Maison.