Balenciaga has opened a new flagship in Rome at Piazza di Spagna, its fourth mono-brand store in Italy, introducing a location-specific concept to showcase men’s, women’s, and kids’ ready-to-wear, bags, shoes, and accessories on two full floors.
Glass doors and windows facing the street are curved inward, creating convex spaces that reveal a wider view of the store’s interior from outside. Inside, rooms open up to one another, each a variation of the theme that came before it. The floors of each room are made from a variety of codified textures: asphalt-like, interlocking concrete tile, and logo-carved carpet in cement grey and theatrical red.
Influenced by the culture of preservation and drama that surrounds this newest flagship, its walls are partially obscured behind glass or red curtains, weaving elements from a museum or stage into the brand signatures. Industrial mirrors, lacquered metal, and extruded aluminium round out other details that transpose the signatures of public, civic architecture into a private, retail space.