Known for his unique style of drawing doodles and one-of-a-kind traits of bold lines made with a black marker, London-based illustrator Sam Cox aka Mr. Dooodle teams up with Fendi for the 2020 Chinese Valentine’s Day collection.
In a never-ending creative stream, Cox doodles designing character by character and connecting all the drawings together to give life to the all-over spectacular Doodle’s pattern in black and white together with yellow touches featuring the Fendi and FF logos, the iconic Fendi color trademark and hearts in the symbolic red color.
The capsule features the regular women’s Peekaboo Iconic bag in white calf leather, with external printed serigraphy of black doodles, yellow and red touches of color together with a Mini Peekaboo Iconic bag in red nappa leather with internal doodles printed serigraphy.
A Nano Baguette in white calf leather with doodles serigraphy and a yellow Fendi logo standing out, the ultimate Peek-a-phone, a phone holder with a long strap and Peekaboo iconic closure with same graphics and the addition of the red hearts like the double face printed silk squared foulard and wrappy.
The Ready-to-Wear Collection evolves in denim shorts with embroideries on the pocket, white regular jersey t-shirt with printed doodles serigraphy, silk printed serigraphy trousers with red piping, a white hooded sweatshirt with frontal doodles completed by leather biker shoes.
A Women’s and Men’s leather goods, Ready to Wear and shoes capsule collection will launch end July 2020 in Beijing, Shanghai, Shenzhen, Guangzhou, Chengdu, Nanjing, Shenyang, Hong Kong, Macao together with Singapore, Sydney, Bangkok, Costa Mesa and Vancouver, to coincide with Chinese San Valentine’s day that this year is on August 25, falling on the 7th day of the 7th Chinese lunar month.