FENDI CALIFORNIA SKY COLLECTION BY VISUAL ARTIST JOSHUA VIDES
Fendi brings the free spirited Californian vibe to its Pre-Fall Collection, through an exclusive collaboration with Los Angeles-based visual artist Joshua Vides,
June 29, 2020
Equal parts effortless and edgy, minimal and mood-boosting, discover the new Fendi California Sky collection in collaboration with the Los Angeles-based visual artist Joshua Vides.
For Fendi’s Pre-Fall 2020, Joshua Vides, one of the most interesting figures on the contemporary art scene who is known worldwide for his unique black & white marker style, gives his dizzyingly cool, cartoon-like treatment to a range of Women’s, Men’s and Kid’s Ready-to-Wear and Accessories pieces.
He reinterpreted a vibrant, whimsical floral allover motif and reworked the Fendi Stamps and the iconic FF logo, splashed over a degrade background inspired by the shades of the Roman sky, with cartoonish, graphic exuberance.
The eye-catching decorative motifs for the Fendi California Sky collection give an artsy, audacious attitude to the Women’s designs, which combine urban staples and resort styles. Mainly focused on lightweight fabrications, the Collection spans from street-savvy nylon windbreakers, embossed cycling shorts, compact knits and printed denim pants to luxurious featherweight fur coats and cardigans, reversible padded blousons, perforated leather jackets, as well as a selection of elegant evening styles crafted from a textured cloqué jacquard fabric. For beach escapes, kaftans and poplin shirtdresses are shown next to beachwear and activewear for an energetic, dynamic vibe.
Joshua Vides’ marker style also gives a distinctive attitude to Fendi’s iconic accessories, from the Peekaboo and Baguette iconic bags, shown in a super soft padded leather, and the new Fendi Roma shopper, to the signature Colibrì sling-backs and FF Fluid sock sneakers crafted from polished leather.