For the Victoria Victoria Beckham Spring 2020 ad campaign, the highlighted collection is the free spirited independence of the VVB girl. She embodies confidence and strength and builds off these ideas showing her duality exploring far-reaching areas with an adventurous curiosity and modern zeal in the city.

Tailoring evolves from slim to fluid in a soft pastel palette, while neutrals complement with ease and effortlessness. Patterns take their cues from hallmarks of bygone eras—vintage menswear, old-world explorers, and a ditsy floral. Denim is cheery in shades of bright blue, ecru, and white.

The VVB girl goes from day to evening in silhouettes that allude to the form with allure.