CHANEL MADEMOISELLE PRIVÉ BOUTON TIMEPIECE COLLECTION
Shining a light on the intimate world of Gabrielle Chanel, the new watch collection is designed to showcase the symbols that she held dear and the objects with which she loved to surround herself.
June 19, 2020
In 2020, the Chanel Mademoiselle Privé Bouton collection pays homage to a essential component of Gabrielle Chanel’s stylistic world: the button. Taking her inspiration from military clothing and from sailor’s uniforms, Gabrielle Chanel paid particular attention to the button motifs, which presented a wide variety of ornamental designs. The button became more than a fastening, preciously punctuating her suits and becoming a hallmark of the Chanel style.
As Gabrielle Chanel used to say, “There can be no buttons without buttonholes”; here, the button preserves its function as an opening mechanism.
Accentuated by a golden braid, the black tweed cuff of the Mademoiselle Privé Bouton watch folds over and fastens to the wrist by means of a button, which covers a small diamond-set dial. A pearl, a carved gold lion, a camellia formed of diamonds, a Byzantine motif, and the profile of Gabrielle Chanel in agate: each of these elements illustrate the richness of Chanel’s symbols and exceptional forms of craftsmanship. The collection is comprised of seven watches, including two exceptional High Jewelry pieces.
Crafted by the greatest artisans, this timepiece collection constitutes an exclusive realm of expression for the finest forms of craftsmanship: Watchmaking, High Jewelry, and other Artistic Crafts from the world of Couture.
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