GUCCI OFF THE GRID CAMPAIGN FILM STARRING JANE FONDA AND OTHER CELEBRITY FACES
Gucci launches the first collection from Gucci Circular Lines, a Gucci sustainable line.
June 17, 2020
Gucci Off The Grid is the first collection from Gucci Circular Lines, designed by Alessandero Michele with a global campaign featuring Jane Fonda, Lil Nas X, King Princess, Miyavi and David de Rothschild.
Designed for those mindful of their environmental impact, Gucci Off The Grid uses recycled, organic, bio-based and sustainably sourced materials, including ECONYL, a regenerated nylon made from nylon offcuts and pre- and post-consumer waste.
Alessandro Michele says: “The collection is the result of teamwork; everybody brought something to it. And in the campaign, too, there is this idea of dialogue among people building something new. I imagined that we could build a treehouse in a city centre, all together, like kids playing in the park. Because all of us need to build this house or to find out that our planet exists, even where it seems it’s not there, or it’s far away.”
Along with the launch of the collection, which comprises genderless luggage, accessories, footwear and ready-to-wear, Gucci is releasing a global campaign conceived by Alessandro Michele and shot by photographer and director Harmony Korine. Featuring a cast of city dwellers who have taken up residence in a rustic treehouse. The treehouse and the simple way of life it represents becomes a metaphor for the desire to escape conventional life and enjoy the experience of living more off the grid.