Through iconic shots of Milan, Venice and Portofino, the Damiani Spring 2020 campaign sets out to highlight the beauty of Italian women and the Maison’s jewels.

Along this contemporary Grand Tour, the brand’s creations illuminate Madalina Ghenea’s beauty in Milan’s Piazza del Duomo and Galleria Vittorio Emanuele, in the shopping streets around Via Montenapoleone, and at the entrance to the Teatro alla Scala. In Venice, the campaign features San Marco Square with its Art Nouveau cafés, as well as Punta della Dogana, where the Santa Maria della Salute Basilica overlooks the lagoon. And then, in the colorful town of Portofino, where luxury yachts encounter Liguria’s luxuriant nature, the images evoke the thrill of buzzing down 19th century alleyways on-board a Vespa, experiencing the Camogli nightlife and sampling the local cuisine while overlooking the sea.

In all her journeys through Italy, the Damiani woman radiates an unmistakable elegance and a compelling desire to live life to the full. Her refined style is made even more special by the jewels she wears: from the colorful and youthful “D.Icon” collection in ceramic, gold and diamonds, to “Eden”, inspired by the enveloping seduction of a precious, sinuous snake.

And then there are the iconic “Belle Epoque” and “D.Side”: the former celebrates the beauty of the divas of once upon a time, and the latter, stemming from the encounter between Hollywood star Brad Pitt and Damiani’s master goldsmiths, features the precious “Minou” solitaires.  These unique masterpieces, created to celebrate feminine beauty and charm, guard a precious dream that is revealed in the purity of their diamonds and colored stones.