BOTTEGA VENETA SPRING 2020 JEWELRY COLLECTION

BOTTEGA VENETA SPRING 2020 JEWELRY COLLECTION

A new jewelry campaign from Bottega Veneta explores the mysterious power of facial expression.

June 10, 2020

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Lensed by Laura Coulson and starring model Paula Anguera, the Bottega Veneta Spring 2020 jewelry collection is minimalist with emotional weight.

The jewelry is deployed thoughtfully and with intention. No photograph contains more than two pieces, and some have none at all. It’s a smart decision that puts the pieces in conversation with Anguera’s emotional expression rather than simply highlighting them; they are a means of expressing oneself, rather than an abstract luxurious object or symbol of wealth.

The sensitivity and artfulness with which these images are created makes the project feel less like an advertising campaign and more like a recognition of beauty for beauty’s sake. The gorgeous colors and compositions of Coulson’s photographs are especially commendable. Bottega Veneta has unveiled a world of emotional depth while saying nothing.

Shop the collection here.

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