The new Gentle Monster Sinsa Flagship Store introduces ‘Time-Sleep’: the act of sleep connected through the fantasy world of of the eyewear brand located at 23, Apgujeong-ro 10-gil, Gangnam-gu, Seoul in South Korea.

The store features a white-tone exterior, which gives it a clean look. It has a fairly large size entrance. Its first floor has a wide and open space, which looks quite captivating from outside. The concept of the store is, “house and healing,” and show rooms on each floors are designed to feel comfortable and is full of individuality. The first and the second floors displays different varieties of eyeglasses collections, the third floor is a  showroom that is designed to feel like you are in a luxurious bathroom.

The 4th and 5th floors are designed to be spaces for café, where people can take off after lounging. In a recent collaboration with the actress, Gong Hyo-jin, the company presented the, “TYPE,” sunglasses. The actress then wore the, “TYPE,” sunglasses herself, in the Korean drama that starred her, called, <Jealousy Incarnate>.