SPORTMAX SPRING 2020 AD CAMPAIGN
Discover the unique interpretation of freedom and effortless sunshine elegance in photographer Mario Sorrenti's Spring campaign.
May 27, 2020
The Sportmax Spring 2020 ad campaign features signature tailoring but with a modern neo-romantic twist. Soft fabrics juxtapose leather detail creating unique rhythm and flow. Flying fabrics generate seamless movement and freedom. Structure meets sunshine fluidity. Effortless elegance ensues.
The collection feature sun-faded soft tones with a palette of perfectly layered delicate whites, dusty pinks, sea foam greens, deeper blues and rich indigos. Sunshine accessories are highlighted with sporty leather caps, bucket bags and uniquely shaped distinctively modern eyewear. Unexpected material combos include leather trims compliment free flowing dress wear fabrics.
Flying fabrics floating to the rhythm of the sunshine beat. Fluid silhouettes characterize organic volumes and natural transparencies. Fine leather detailing offers elegant contrast to floating feminine volumes, featuring fluid sun-kissed dress wear and sail inspired silhouettes. Go deep this summer with a modern faded palette of rich sunrise hues.