PACO RABANNE NEW BOUTIQUE IN PARIS
Paco Rabanne shifts into a new retail era, debuting a new store in Paris.
May 27, 2020
The new Paco Rabanne boutique integrates digital experiences within the atmosphere of high-end retail, allowing a new destination at 54 rue du Faubourg Saint-Honoré in Paris.
The inspired experience of the new store invites customers to simultaneously interact with cutting-edge installations and the latest women’s, men’s, accessories and fragrance collections. Spread out over three floors, it comprises a flexible design across the various universes, creating the sense of a journey. Kinetic elements are constantly grounded in comfort; mirrored surfaces as well as the Maison’s iconic metal mesh and “Sparkle” assemblage are arranged atop plush terracotta carpeting.
Technology figures prominently, starting with the high-resolution window display through to change room features. On each level, customers can pause in front of screens or enter into a self-contained world of ready-to-wear or accessories. From the runway looks to the collection scents, each category will be presented with immersive intention. Cultural programming will transform the space on an ongoing basis.
With the arrival of the new Paco Rabanne store at 54 rue du Faubourg Saint-Honoré adding to the existing boutique at 12 rue Cambon, and the corners at Galeries Lafayette and Printemps, the Maison reinforces the importance of a Parisian network where customers can come discover the innumerable facets of Paco Rabanne.