Actress Zendaya spotlights the Bulgari 2020 Serpenti jewelry collection, reviving the exuberance of the Roman Dolce Vita, blending the highest Italian craftsmanship with the Maison’s daring attitude to reach for the forbidden.

Powerful, mysterious and unexpected, the snake has established itself as a jewelry icon since the 1960s, evolving into countless playful interpretations. From the early colorful inspirations to the latest glamorous versions, Bulgari’s spirit animal has become the ultimate symbol of opulence and charm.

Serpenti jewelry is the highest expression of Bulgari’s unique artistry: nestled against one another, the snake’s scales are not joined by soldering but are carefully hinged together, allowing each piece to coil around its wearer as the animal itself would.

​Made for a woman who rules with her alluring charm, the Bulgari 2020 Serpenti jewelry collection is enriched with new dazzling creations. From Serpenti Viper stackable jewels to showstopping statement pieces, each creation captures the exuberance of the Eternal City and the glamorous power of Serpenti women.