The aesthetic paradigm of the Marni Summer 2020 eyewear ad campaign is characterized by an experimental approach and a boundless spirit of innovation embracing infinite possibilities. The visceral and instinctive passion for diverse objects, materials, arts, garment constructions, prints and colors…all come together with ‘’out of the box’’ elegance.

Marni is a state of mind, a playful spirit with a history of friendly, humanist values combined with an acknowledgement of craftsmanship, inclusive of cultures from across the world. Marni’s conceptual aesthetic appeals to a niche of cosmopolitan clients; independent minds who experiment with materials, colors, prints and fashion-forward shapes, with a sophisticated sense of style to express their individuality.

The culture of color is a pillar of the Marni Summer 2020 eyewear ad campaign. An optimistic, playful and unconventional expression of the brand soul, imagined and produced in Italy.

The vibrant designs, both unique and unexpected, feature multifaceted geometric shapes, where functionality meets the experimental in a constant search for the contemporary.