HUGO X LIAM PAYNE PRE-FALL 2020 CAPSULE COLLECTION FILM
Streamlined shapes, bold colors, and new chevron motifs: presenting the second season of Hugo x Liam Payne.
May 18, 2020
Hugo and Liam Payne unveil their second collaborative effort with an exclusive acoustic performance. The Hugo x Liam Payne Pre-Fall 2020 capsule collection follows the success of the first collaboration and continues to bring together the brand’s unconventional style and Liam’s sporty aesthetic.
The second Hugo x Liam Payne Pre-Fall 2020 capsule collection introduces a reinvented HUGO logo ‘HUGO93.LP’ boldly printed or embroidered across all 14 pieces as tribute to the origins of Hugo and the year in which Liam was born 1993. Each piece also features a “go fast” chevron motif inspired by a tattoo on the global brand ambassador’s right arm. The collection offers apparel and accessories in a signature palette of black, white, navy, and red.
The new campaign was shot by British photographer Tom Craig, against the background of an abandoned rooftop in the heart of London.
“I’ve learned so much about my own style over the past two years and I’m so grateful to continue to design clothes that I love to wear,” Liam says. “This season is very me. It’s all about easy styles that are perfect for the weekend.”
Watch the film, shot by British photographer Tom Craig, and featuring the Hugo ambassador in exclusive styles from the new capsule.