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JACQUEMUS SPRING 2020 FACETIME AD CAMPAIGN WITH BELLA HADID

JACQUEMUS SPRING 2020 FACETIME AD CAMPAIGN WITH BELLA HADID

Bella Hadid stars in the first fashion campaign shot over FaceTime.

May 1, 2020

During these restricted times, models and fashion brands are having to get creative in order to adapt. Bella Hadid, who, like many of us, is working from home at the moment, has starred in the first fashion campaign shot via FaceTime. For the Jacquemus Spring 2020 FaceTime campaign, designer Simon Porte Jacquemus and photographer Pierre-Ange Carlotti worked with Bella Hadid entirely over the phone, in order to shoot a series of images.

Titled “Jacquemus at Home,” the campaign sees Hadid modelling pieces from the spring 2020 collection that was shown last June, in celebration of the designer’s 10-year anniversary.

Hadid took to Instagram to share her latest work, writing: “Best few hours… reconnecting.” The 23-year-old showcased a chic white suit worn with a green bra and statement sunglasses; a lilac bodysuit; a sunshine-yellow ensemble; and also posed nude with signature Jacquemus bags.

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