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GUCCI PRE-FALL 2020 CAMPAIGN FILM

GUCCI PRE-FALL 2020 CAMPAIGN FILM

In a child’s world, any pet—a skunk, a frog or an owl, can be a best friend, the premise for the new Gucci campaign.

April 29, 2020

An ode to innocence, when as children we revelled in nature and life, is the idea behind the new Gucci Pre-Fall 2020 campaign shot by Alasdair McLellan with creative direction by Alessandro Michele and art direction by Christopher Simmonds.

A childlike imagination is woven through the scenes depicting the beauty and the personalities of a group of men, women and their beloved animals including a frog, an owl, deer, a skunk, squirrel, hedgehog and rabbits.

With its call to nature, the campaign is ultimately an invitation to enjoy the simple things in life. Sometimes, it just takes very little, or a burst of imagination, to find some balance.

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