With this collection, the Loewe Paula’s Ibiza Spring 2020 offering is a fully-fledged range for men and women complete with vibrant fragrance and playful accessories. The designer wanted to capture the breezy spirit of the Balearics and celebrate a moment in time that saw the hedonism of these islands expand to influence subcultures across the world.
Paula’s founders Armin Heinemann and Stuart Rudnick created iconic prints inspired by the natural world. Shape and print enhance one the other: mermaids swim amongst red corals on maxi-dresses and long robes with ruffled sleeves; jikin goldfish wander amongst waterlilies on wide-hemmed capri pants, bolero skirts and swimwear. The swarming of prints carries on in the accessories: Puzzles, Totes, Cushions, Pouches and Bumbags, but also explorer hats, caps and visors, feature the same mermaid and waterlily motifs.
Craft is the essence of Loewe. Palm fronds are cut with a specially-designed sickle and then sun-dried before being braided into classic baskets using the llata technique, a traditional weaving style that originated on the Balearic islands. Squared basket designs are woven in wild reeds on traditional looms, and fine cabuya thread derived from the agave cactus plant is spun, dyed in multicolour sunset hues, and woven into shigra patterns, a unique signature of indigenous communities in Ecuador.
LOEWE will be donating 40 euros for every product sold in the Paula’s Ibiza fashion collection to educational projects for children affected by COVID-19 between April and August 2020 in Loewe stores and on Loewe.com.