The familiar Missoni codes are flipped and turned into a new aesthetic for the M Missoni Spring 2020 collection, experimenting with bits and pieces that are recycled, repurposed and upcycled: scarves turn into dresses, leftover yarns into pullovers, furnishing fabrics into coats. Scraps of different fabrics are sawn together.
An old perfume ad is used as a print, surplus buttons are amassed into necklaces. Old logos, long lost prints get a new life. The approach is fun and free, contemporary and responsible to booth, translating into pieces of clothing that can be mixed and matched according to individual whims, making the needs of daily life, everywhere, easy and playful.
Expect the unexpected. In fact, today, the presentation takes the form of a tranche de vie as various characters of every age and walk of life get up and down from a tram crossing the city, decked in M Missoni but completely devoid of the catwalk antics.
Clothing is part of the mise en scene of daily life anyway, that’s for sure. The rest is individual interpretation.
M Missoni, ultimately, is an open source, ready to be reused, remixed, respected for days on end.
Shop the collection here.