MICHAEL MICHAEL KORS SPRING 2020 AD CAMPAIGN
The new ad campaign underscores the brand’s jet set roots and brings to life the modern traveler.
March 23, 2020
For the Michael Michael Kors Spring 2020 ad campaign, quintessential jet-setter Bella Hadid is captured offering the ultimate travel-ready style. Denim, pops of cobalt and rich navy Signature logo epitomize sport-luxe style and make traveling a breeze.
“The airport is where all adventures begin,” says designer Michael Kors. “We wanted to take an experience that can feel mundane and infuse it with style and energy and the excitement that comes with traveling somewhere new.”
For MICHAEL Michael Kors Spring 2020 collection, the looks juxtapose the cool with the romantic, featuring denim and chambray paired with feminine floral prints and sporty accents.
Equal parts effortless and chic, the styling conveys the free-spirited feeling of getting away. When it comes to accessories, the campaign spotlights statement sunglasses, utilitarian boots and luxe handbags, including Carmen, the newest It bag of spring.
“The styling for Spring 2020 isn’t just about destination dressing, it’s also about all the moments in between,” says Michael. “We live busy lives so it’s important to have pieces that can keep up with life on the go.”