BOSS ALIVE FRAGRANCE FILM STARRING EMMA ROBERTS

BOSS ALIVE FRAGRANCE FILM STARRING EMMA ROBERTS

Boss' newest fragrance for women is designed to inspire feelings of empowerment and living life to its fullest.

March 20, 2020

Created by women for women, discover the new fragrance Boss Alive, directed by Rebecca Zlotowski, starring Emma Roberts, Bruna Marquezine, Laura Harrier, and Chloe Bennet.

“I think the boldest thing a young woman can do in her career is to learn when to say yes and learn when to say no, which is something I’m still learning. And, I think that when you can do that at the right time, I think that is the boldest thing,” said Emma Roberts.

Created by renowned perfumer Annick Ménardo, Boss Alive captures the joy of being immersed in the present moment, and of embracing life with positivity and poise. Celebrating an empowered femininity, this captivating Eau de Parfum brings together contrasting fruity and floral facets with a rich woody base. The new scent features top notes of apple and blackberry alongside a heart of Madagascan vanilla and jasmin sambac, with a base including cedarwood and sandalwood for warmth and strength.

The geometric lines of the elegant glass bottle are encased with a jewelry-inspired golden band, while the nude pink juice within captures the light, reflecting the uplifting nature of the fragrance.

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