Introducing the Yves Saint Laurent Beauty Tatouage Couture Velvet Cream, an ultra pigmented liquid matte with a creamy soft feeling on the lips. Embracing the trend for matte lips, but with none of the usual drying effects, Tatouage Couture Velvet Cream is velvety smooth and creamy textured, enabling you to tattoo your lips with velvet color. Revel in high coverage combined with total comfort that’s soft on the lips, but never soft on conviction.

“A new ultra pigmented liquid matte lipstick that meets the needs of the women who want high coverage, but also desire a comfortable texture on the lips,” said Tom Pécheux Creative Makeup Artist for Yves Saint Laurent Beauty.

Created with Velvet touch elastomers, for a soft cushiony feel and a velvet matte finish, the emollient oil cream base provides a plush, creamy texture, while the color lasting technology so loved in the original Tatouage Couture maintains the five hours of long-lasting color-wear fans of the classic have grown accustomed to.

With a new plush cushion applicator that’s wider than the iconic Tatouage Couture marker applicator, giving a fuller surface for high coverage, and a chic couture velvet matte black cap, Tatouage Couture Velvet Cream gets its own, distinct look.

The new Tatouage Couture Velvet Cream will be available as of mid-April 2020 at all YSL Beauty makeup counters.