Creating new things in the present means forgetting what you learned in the past. Therein lies the freedom that sparks allure. And there is no love without allure.

Every time you choose a ring, a gold, a model of earring, a bracelet, or pendant, you are creating a language that speaks for you. Each style of wearing the Chanel Coco Crush is a unabashed way of saying who you are. It’s stating an allegiance between a free spirit and a whole impulse.

Like the inventions created by Coco Chanel, who never bothered with trying to please nor worried about displeasing, Coco Crush is the visible declaration of: “Love is a story that begins with you.” It is a story of allure that begins with the rebellious words of Coco Chanel: “I don’t care what you think about me. I don’t think about you at all.” The Allure of Chanel by Paul Morand.

The the rounded contours of Coco Crush jewelry, combine with alternating incisions to replicate a quilted pattern—the emblematic motif of the House since 1955. Each piece is hand-polished to perfectly reflect light.