LOUIS VUITTON HEURES D’ABSENCE FRAGRANCE FILM STARRING EMMA STONE
The new Heures d’Absence serves as an invitation to travel that is both introspective and emotional.
March 4, 2020
For the third time, the Academy Award-winning actress and Louis Vuitton Ambassador Emma Stone brings her singular spirit to the Louis Vuitton Heures d’Absence fragrance campaign.
From one stunning location to the next, Emma Stone continues her emotional journey to the island of Capri for the launch of the new Louis Vuitton fragrance Heures d’Absence. Set amongst the idyllic scenery of Capri, along the Italian island’s dramatic coastline or atop of the famed Casa Malaparte, the campaign is an ode to the power of daydreams and the promise of eternal renewal.
At the height of the Roaring Twenties in all their creative effervescence, the Maison Louis Vuitton launched its first perfume, Heures d’Absence, named after the country home the Vuitton family acquired in the Seine-et-Marne region of France. The fragrance captured the spirit of the day and its design celebrated the new modes of transport that were then emerging.
Today, Louis Vuitton’s Master Perfumer Jacques Cavallier Belletrud has reinvented Heures d’Absence by interpreting its dreamlike name as an ode to the blossoms from Grasse that he so loves — allegorical figures of joy, love, and getaways. The new composition is that of a grand, sophisticated bouquet in a resolutely contemporary way: an exhilarating whirlwind of Jasmine from Grasse, Sambac Jasmine from China, May Rose, and Mimosa from the Tanneron.
Heures d’Absence joins ten other perfumes for women: Cœur Battant, Rose des Vents, Turbulences, Dans La Peau, Attrapes-Rêves, Apogée, Contre Moi, Matière Noire, Mille Feux, and Le Jour Se Lève.