CALVIN KLEIN SPRING 2020 ‘DEAL WITH IT’ CAMPAIGN FILM FEATURING AN ALL-STAR CAST

CALVIN KLEIN SPRING 2020 ‘DEAL WITH IT’ CAMPAIGN FILM FEATURING AN ALL-STAR CAST

Calvin Klein celebrates the theme of unapologetic confidence and self-love.

March 2, 2020

Shot by renowned photographer Mario Sorrenti with an accompanying video by Bardia Zeinali, the Calvin Klein Spring 2020 visuals showcase a blend of real emotion with fantasy that exudes confidence.

Starring Kendall Jenner, SZA, Hunter Schafer, Lay Zhang, Justin Bieber, Lil Nas X and Maluma by Bardia Zeinali, each photo from the project showcases the subject in their own exaggerated world, mixing real emotions with fantasy, ultimately as an ode to self-expression.

The ‘Deal With It’ campaign acts as a continuation of the brand’s #MYCALVINS movement, which will be supported by digital and print activities and outdoor initiatives.

The enticing video features different environments that capture the talent in their own surreal worlds, expressing their own perspectives of the ‘Deal With It’ narrative. Additionally, the celebrities are also seen wearing the label’s latest designs including the sculpting Body Stretch denim jeans with flexible fits, as well as the underwear line’s “Breathable,” “Strapless” and “Invisible” collections.

BE FASHION FORWARD

Receive direct access to exclusive interactive online shopping, latest designer collections, celebrity features and collaborations, and daily fashion news.

Do NOT follow this link or you will be banned from the site!