CHANEL SPRING 2020 EYEWEAR AD CAMPAIGN

CHANEL SPRING 2020 EYEWEAR AD CAMPAIGN

Five eyewear designs for one single attitude: the elegance of CHANEL, for asserting one's own style with pride.

February 19, 2020

The aura of Angèle, Isabelle Adjani, Margaret Qualley, Sébastien Tellier, and Pharrell Williams lights up the Chanel Spring 2020 eyewear ad campaign, photographed by Karim Sadli.

Each pair of sunglasses highlights the originality of these inspiring muses. For Angèle, an oval design whose transparent acetate frame contrasts with the metal temples to which a necklace of grey faux pearls is attached. The mischievous face of Margaret Qualley appears beneath a butterfly frame in black metal, also linked with a string of pearls, this time in white. We can only guess at the enigmatic gaze of Isabelle Adjani behind large square sunglasses in black acetate with the name Chanel laid like a jewelled hair slide along one of the temples. The XL rectangular shield worn by Sébastien Tellier honours the tweed that swathes its frame. The double C takes shape as a patch and signs the temples. Finally, an oversized rectangular design in black acetate worn by the Chanel ambassador Pharrell Williams, is embellished with fine metal plaques engraved with a motif that evokes a woven tweed.

A veritable manifesto of daring and self-expression, this powerful campaign, full of character, embodied by five leading figures in the art world, can be discovered from the month of March 2020.

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