Fashion is a novel and the Louis Vuitton Pre-Fall 2020 collection embarks on a narrative journey where the garments tell their own tales. In such a ‘wearable library,’ each outfit writes its own chapter made up of romantic monologues.
Nicolas Ghesquière presents Louis Vuitton’s latest collection with a lookbook that features 23 international talents as the face of the campaign. These individuals are highlighted in imagery that is inspired by book covers and retro movie posters, with each model acting as the protagonist of their own print.
The likes of Sophie Turner, Chloë Grace Moretz, Alicia Vikander, Emma Roberts, Woodkid, Jennifer Connelly, Jaden Smith, Robyn, and Samara Weaving embrace the role of adventurer on these book covers and movie posters, fashioned to fit perfectly into Louis Vuitton’s history.
The garments tell their own tales throughout the Pre-Fall 2020 lookbook, setting the scene for our days, moods, and lives. Here, we see sportswear’s encounter with tailoring, for example, in a dialogue between stylistic rebellion and fine craftsmanship.