For the Agent Provocateur Valentine’s day 2020 collection, the British luxury lingerie brand  introduces a stripped back and intimate dialogue, indulging in moments of fun and tease and an ode to femininity and natural glamour.

“With this campaign I wanted to reimagine the’ 80s for the modern AP woman. Agent Provocateur is a brand for everyone and Valentine’s Day is supposed to be desirous and addictive. This campaign is about being womanly and feeling absolute in yourself and what you want,” said Creative Director Sarah Shotton.

Adorn yourself in dark shades for endless seduction with Talia. Featuring Swarovski crystal detailing and lace overlays, Talia is bold, mesmeric and provocative. In seductive crimson, it’s a piece that delights through its innovative new construction, lace panelling and embellishments.

Palma will fulfil your ultimate erotic dreams in dark hues and bondage-inspired strips of lace that hug the body. Playful and unforgivingly seductive, the ’00s inspired Amour is a luxurious playsuit piece made from lurex and featuring an all-over heart print that embraces nostalgia and romance.

Commit to unconditional love in Zadi. She’s a feminine fantasy with pink foil embroidery and shimmering iridescent details. Your slow seduction is encapsulated by enchanting Cupid in romantic motifs.

Keep the flame alive and make a dramatic impact in Seraphina, the ultimate celebration of femininity, decorating your form with black statement flowers and bespoke embroidery designs.