YVES SAINT LAURENT BEAUTY BLACK OPIUM NEON FRAGRANCE FEATURING ZOË KRAVITZ

YVES SAINT LAURENT BEAUTY BLACK OPIUM NEON FRAGRANCE FEATURING ZOË KRAVITZ

Like a luminescent heroin, the Black Opium Neon woman forgets the rules.

January 15, 2020

Neon has never been so hot. And neither has Zoë Kravitz, Black Opium’s edgy, smoky-eyed ambassadress, in the new Yves Saint Laurent Beauty Black Opium Neon campaign photographed and directed by Tyrone Lebon. Sexy, provocative and slightly defiant, she flashes the ultimate addiction weapon: her Black Opium Neon bottle.

Like a vibrant shot of neon light, the new Yves Saint Laurent Beauty Black Opium Neon Eau de Parfum makes you feel the speed of light and glow till the end of night. She flashes in the dark and electrifies the night. Empowered by her neon dose, she feels the speed of light and glows till the end of night.

Black Opium Neon is a new twist on the classic Eau de Parfum. With adrenaline-rich coffee, sparkling orange blossom, and mesmerizing dragon fruit accord, it is a vibrant and indulgent perfume that’s the perfect combination of seductive and sweet.

“We wanted to reproduce the energizing aroma of strong black coffee when you lean into the cup, going from top to base notes”, parfumeur Nathalie Lorson remembers. “To achieve this, we used a technique called ‘Smell the taste’. All the aromatic molecules given off by that fresh cup of coffee were captured, then analyzed and reconstructed around coffee absolute, a very rich material with liqueur facets and tobacco accents. We perfected this reproduction to create the addictive coffee accord of Black Opium.”

In a new elongated shape, the iconic black glittered bottle is spanned by a neon-like tube making it more addictive than ever. Its iconic round window gets lit by a luminous fuschia juice whom intensity seems to break out on each side.

The fragrance is now available online and at Yves Saint Laurent Beauty counters.

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