The Moschino Chinese New Year 2020 limited-edition capsule collection features cult cartoon Mickey Rat to celebrate Chinese New Year, and the Year of the Rat.
The collection features menswear and womenswear as well as accessories in varsity athletic silhouettes.
This collection is brought to life by Moschino creative director Jeremy Scott and fashion stylist, model and creative Mia Kong in a digital look book photographed by New York based Chinese photographer/director Shxpir Huang. The campaign features Kong herself and male model, Jun Kai Qi.
In a day-to-night conceptionally-lit shoot, Kong and Qi poses in avant-garde takes on traditional Chinese New Year thematic elements such as mahjong, red envelopes, peach blossoms and lion dancers. Playful nods to the holiday are sprinkled throughout in the form of a winning hand of mahjong and the original lion dancing troupe that will perform in New York’s very own Chinatown come January 2020.
The Moschino Chinese New Year 2020 Mickey Rat capsule collection is now available globally while supplies last.